Albania participated in the international fair World Travel Market, from 4 to 7 November at the Excel Exhibition Centre in London. In this important exhibition, The Republic of Albania, was introduced by the National Tourism Agency (NTA). The Minister of Urban Development and Tourism, Mrs. Eglantina Gjermeni also attended this fair where she had a series of important meetings. This fair is " B to B " type, intended for business meetings and one of the most important in the list of world's largest fairs. Albania has already taken its place in this fair year after year. The fair has a participation of 5 thousand exhibitors from different countries and regions of the world and is a good opportunity to promote the country not only in Europe but also beyond. Albania stand with an area of 82.5 square meters, had the shape of a peninsula and was located near the stands of Malta, Greece, Croatia and Georgia. Within the booth, in both sides there were private tour operators such as: "Outdoor Albania", "Albtours D", "Albania Explorer ", "Global Travel", "Europe Travel & Tours", "Sondor Travel", "Albania Holidays", "Past & Present Journeys", "Elite Travel , "ATHS" and "Adventure and Fun Albania". A considerable interest was shown by domestic entities but also by other countries who expressed a particular interest for Albania as a tourist destination. The meetings were mainly with representatives of Public Relations and Marketing companies who offered to provide services for Albanian National Tourism Agency and promote Albania in certain markets, meetings with representatives of various print and electronic media such as “Euronews”, “BBC”, “National Geographic”, “Travel Channel” , representatives of the magazine "Food and Traveler" "China Daily", "Cruise Toursim", the pocket guide "Rough Guides", the British magazine "ABTA", “Street Cred” Magazine, “National Geographic”, etc. During the fair, there were also visitors of other tourism fairs which are organized in other countries such TTG Incontri fairs in Rimini, Italy; BIT Milan, Italy; Top Ressas,France; Emita Istanbul, Turkey, Mitt Moscow, Russia etc.