The U.S. ambassador in Tirana Arvizu promotes the Albanian tourism. During a conference held yesterday for that purpose, two days in advance of the Tourism Fair to be held at the Palace of Congresses and during the election campaign period, where chances for instability and negative effects on the economy and above all in tourism are possible, Ambassador Arvizu said he is optimistic about the tourism potential of Albania, considering our country as blessed with natural beauty. "Albanians are proud of their country and culture". It is surprising how many Albanians practice foreign languages, mostly English. The Albanian tourism is very promising. I think that there are numerous reasons why we should be optimistic in terms of tourism development in Albania. There are many reasons why should visit this place. Albania is blessed with endless natural beauty, now your country is closer to Europe and it makes it more attractive to European tourists, but not only for them, because Europe is the focus of many tourists from almost all over the world. Albania has started to be visited by cruise ships, a tourism that has started to develop lately. You also have an airport, which is progressing very well and as far as I’ve heard few others are expected to open"- the ambassador Arvizu said. “Albanian tourism is very promising but there are also problems and challenges to overcome. Planning is a must, especially with regard to construction in tourist areas. It has also to be resolved the issue of land ownership since it prevents the further development of this sector" he said. Ambassador Arvizu urged the Albanian citizens to preserve the stability of the country in order to develop tourism. “I see a very bright future of the Albanian tourism, and I thought that since the beginning of my experience as ambassador in your country "- said the ambassador at the end of his speech. While the major website "Lonely Planet" has indicated Albania among the main tourist destinations for 2011 and the law for tourism is about to change, it is expected that the indicators for tourism to grow significantly this year compared to a year ago. The tourism sector has been declared by the government a top priority. Tourism Association, meanwhile, has launched and is implementing the project on quality differentiation of the tourism industry where local and foreign tourists will be able to choose according to their requirements the hotels, restaurants and their vacation spots.