Albania took part in the International Fair of Tourism BIT Milan which took place respectively on 16-19 February 2012.
The international fair B.I.T. Milan was held for four days from 16th to February 19th 2012 in the center of the Milan Fiera RHO fairs. Our country was represented by a booth with an area of 58.5 square meters in the form peninsula.
Billboard was on the border of Albania and Bulgaria and Kazakhstan stand. It was facing the stand of Cyprus and Greece being positioned so close to such popular sites for their high activity in the field of tourism.
Stand part of the Albanian National Agency of Tourism along and private entities were: Albtours D, Ventouris Ferries, Europe Travel & Tours, Travel Sondor, ATHS, Adria Ferries, which were selected based on criteria of technical control.
During the four days of the fair, there was a great interest mainly Italian subjects to offering specialized services to promote our country as a tourist destination selected. There were many meetings with company marketing, PR representatives, various media or electronic media, managers and agency websites which expressed interest in specific products such as tourism, health tourism, he dived underwater activities etc..
From the individual Italian visitors had a special interest for camping facilities in our country. To be mentioned media interest appeared to organize a Familiarization trip which is thought to be organized during April-May in our country.
BIT Milan fair is a very specific and clearly oriented towards Italy (given mass participation in 99 percent of the domestic market contacts only Italian), an indicator that makes this fair, potentially very important destination for widow