Dates from 14-17 February 2013, in Italy, ran International Tourism Fair, BIT Milan 2013 (Borsa Internazionale del Turismo). In this very important fair, attended by about two thousand exhibitors from 120 countries around the world.
Considering the international Tourism Exchange, as one of the most important events in world tourism industry, AKT was presented with a new stand, with a contemporary brand concept, placing in three frontal view of the large size screens, which were reflected during four days of video footage of different tourist areas from across our country, sun and sand tourism, mountain tourism and heritage values of exceptional cultural and historical Albania. Billboard of Albania offered several opportunities Albanian tourist operators such as Adria Ferries, Albtours d or Europe Travel & Tours to establish contacts and sign contracts with the many tour operators from all participating countries.
Even through promotional materials, representatives of NTA, presented authenticity that characterizes the mountain and coastal areas, pristine nature of Albanian. But, without exposing aside our cultural and historical heritage, the promotion of which was given special attention, not only through video footage, but also through posters placed in the stand.
Tradition welcoming and bio food, archaeological sites, virgin beaches, but also the diversification of tourist offer, which offers the highlands of Albania through various forms, such as agro-tourism, eco-tourism, cultural tourism, he was among the most attractive mountain for foreign tourists.
In this context, the Director General of the National Agency of Tourism, Mrs.. Brikena Arapaj, considering it an indispensable presentation and very valuable for Albanian tourism everywhere, but mainly in Italy.
The presentation here has a special significance, but also a kind of difficulty, since we are neighboring countries and almost identical in what kind offer. But the difference lies in the fact that Italians themselves, who acknowledge that they are working to restore the originality. While we offer what our neighbors were like, offer authenticity. Here mention the virgin beaches, mountain areas, where in addition to unexplored parts of the first tourists, finds Bio irreplaceable food.
In fact had different interests.
A reporter asked, Radio Rai to learn more about the Albanian offer catering service, etc. in culinary. Also wanted to learn, than is the number of Italian tourists, who visit Albania. And given the fact that just last year visited Albania about 117 thousand Italian citizens, the introduction of tourism in Albania International Tourism Exchange in Milan takes a special importance. Most of these journalists had visited Albania had touched it. The reason for their presence in the BIT was especially acquainted with innovations in the tourism sector that our country offers, as an important part of the Balkans and Albania to introduce Italians developed, they do not know. Albania's image has changed and journalists were concerned that the public submit your own. Once, as many Italians already know development of Albania, many others may also find it surprising when their friends show on countries of Albania impressive.
Participation of the National Tourism Agency in the International Tourism Exchange was considered by Mrs. dignified. Nausika Spahija, Consul General of Albania in Milan.
The participation of Albania in the International Tourism Exchange, these last 5 years there has been a substantial change, that is the image. This, in the wake of the importance that the Albanian government has given these years development and promotion of tourism as a very important area of our economy, but also change the image, in a country where hundreds of thousands of Albanians live. There is a great mark of pride for many Albanians living in Italy, who saw stand alongside Albania countries of the world, felt very proud and happy.
Albanian untouched nature was the epicenter of the next presentation of Albania in the International Tourism Fair in Milan by the National Tourism Agency.
Today, tourism is considered as one of the most resilient sectors of the economy, with flexibility being adapted to the various crises. And despite economic difficulties specific to different countries of the world, data World Tourism Organization show that in 2013, worldwide tourism will grow by 3-4%.